Wondering whether or not to post content from your Page or from your LinkedIn Profile -- or both? Each provides a unique way to connect with your audience.

Approaching your LinkedIn Page strategically is the key to getting results, and some of you may not even need to use your Page at all!

In this next episode of Mondays with Mindi, we're going to delve into LinkedIn Pages...

→ What you need to know about setting up a Page

→ When to post from your Page

→ How to use your Page and Profile together

Any other questions you have about using LinkedIn Pages? Post yours below 👇🏽

LinkedIn Pages - many of you may not be aware of LinkedIn Pages or how they are being used on LinkedIn right now.

Do you need one? Are they useful? Do you actually post to them?

For those of you who are business owners and recently asked me to review your LinkedIn profile, I most likely suggested you create a LinkedIn Page for your business.

And, if you haven’t gotten your LinkedIn profile review yet, shoot me a message, and I’ll add you to my queue.

Okay, LinkedIn Pages are valuable in a few different ways. The problem happens when you treat a LinkedIn Page like you would a Facebook Page or Instagram account.

They are NOT AT ALL the same.

For most using LinkedIn, the Pages are not the most important or relevant way to engage with our audience or target market on LinkedIn.

BUT, you must have a LinkedIn Page if you have a business. It’s critical to set one up ASAP.

So, what if you don’t even have a LinkedIn Page? Here’s what can happen...

LinkedIn automatically will create one for you - and you’ll have to contact them to claim it (kinda’ a pain to do)
You’ll have that little building icon in your job experience, which looks pretty blank and gives the appearance that you don’t have a legitimate business
You could miss a number of business opportunities when people actually search for your business on LinkedIn and cannot find it
If you have a medium-sized business (or bigger), there’s an opportunity to post consistently and get engagement on your Page leading to your profile
You will miss out on the power of using your Page and Profile together - there’s synergy here when done well

...but not to worry, we’re going to discuss a few important “getting started” tips for LinkedIn Pages to help you get crystal clear on what you need to do next with your LinkedIn Page.

Having a decent LinkedIn Page ensures you cover all of the bases and can easily be found and appear credible to your target audience - a little thought here goes a long way.

The best part is… it only takes about 15 minutes to set up a Page if you don’t have one yet.

What is a LinkedIn Page?

A common mistake I see quite often is not understanding their LinkedIn Page and when to actually use it.

They either create a Page and start posting from the Page instead of their profile, or they fail to create a Page at all.

A LinkedIn Page adds credibility to your company.

If you are a solopreneur, a freelancer, or have your own business - you must create a LinkedIn Page and link to it from your profile at the very least.

If you don’t take away ANYTHING else from this post except to go set up a LinkedIn Page, that is a success!

You MUST have a LinkedIn Page and link to it from your profile, no matter how big or small your business is.

Two Types of LinkedIn Pages

Think about your LinkedIn Page as the place where people go to learn about your company.

I like to break it down into two segments based on company size.

Those of you with a company in the 1-10 employee range - all you need to do is set up a Page, and you don’t need to actually post to the Page.

Most solopreneurs or small companies don’t need to use their Page because they are the “face” of the brand, and people are much more likely to engage with the person over the Page.

Those with a B2B company of 11+ employees - set up a Page and regularly post to the Page and ensure it’s active.

With a B2B company of this size, it’s important to post at least once or twice a month, depending on how much content you have access to and bandwidth to manage the Page.

Keep it simple and focus on reposting content from other channels.

Here’s an example of a Page that I think does a good job of managing content.

5 Questions to Ask about Your Page

So which category are you in? Think about what you want to accomplish with your Page. I’ve had some people in the 1-10 employee range who still wanted to use their Page and cross-promote it with their personal profile.

One example could be that you have a podcast, and you like to share episodes of the podcast from your LinkedIn Page and to your Profile. You want to build up a following for the podcast, and that may (or may not) be 100% dependent on their connection with you.

For those of you who are eager to use your LinkedIn Page effectively and actually want to post, here are some questions to ask yourself to help you determine when to use your Page over your Profile.

#1 - Is your Page the best place to share this content?

There's a difference between a Page and Profile.

Pages are for more company-related and “formal” content. It’s not the place for an insightful, reflective piece or a rant.

Profiles are where you will see the most engagement and connect more one-to-one with your audience.

#2 - What’s your objective for your LinkedIn Page?

Sometimes just posting regularly and keeping the Page active is enough, while others are trying to get more followers and boost engagement.

Ask yourself which objective matters most!

#3 - How much content do you have available to post?

If you’re creating fresh weekly content, you might have a backlog of content to post.

If you’re not creating content, then you might struggle to figure out what to post.

#4 - Do you have someone helping you to post content?

Getting a social media manager for an hour a month to load up your Pages content and manage your Page is a good idea.

Otherwise, you'll need to set aside some time each week to check in on your Page and post content.

#5 - How often do you plan to post content?

I tend to recommend posting once weekly if you have the amount of content necessary to keep up this frequency.

Once every weekday is ideal if you have a larger company and are trying to engage employees and customers.

If you can only post monthly, that’s okay. Just don't wait months between posting.

Before you start test driving your LinkedIn Page, you need to have your LinkedIn profile dialed in. You'll want to check out my three-part video mini-training called How to Reboot Your LinkedIn Profile to Grow Your Online Business!

It’s jam-packed with templates, examples, and a step-by-step approach to optimizing your headline, what to do with your About section, plus how to make your Experience sections shine!

If you want to get instant access, comment below this post with “I want the reboot!”