How to Supercharge Your LinkedIn Marketing with a Project Manager
Many self-proclaimed experts and LinkedIn influencers often think that a complex marketing plan for LinkedIn is necessary for a business to grow. The truth of the matter is, it’s best to keep it simple with techniques like the K.I.S.S. approach. There’s really no need for three pieces of content per-day in order for your business to have a steady flow of opportunities. All that’s doing is adding to marketing noise.
However, if the thought of utilizing yet another social media platform horrifies you, don’t worry. It might just be time to turn to a project manager in order to truly maximize LinkedIn as a digital marketing space. Think of a project manager as a guide: their role mainly revolves around ensuring that your projects run without a hitch. This necessitates a project manager whose skills include facilitating seamless communication, creating better scheduling and time management, managing conflict, improving technical expertise, and more.
Not convinced? Here are some ways your business’s LinkedIn marketing efforts can benefit from having a project manager at the helm.
4 ways that project managers can help boost your LinkedIn marketing
Developing a content strategy for maximum impact
The LinkedIn marketing numbers speak for themselves. In 2020, 96% of B2B marketers used LinkedIn to distribute content. Meanwhile, 80% of B2B marketers paid to distribute their content on LinkedIn. There’s a reason why marketers are flocking to LinkedIn in droves. With the help of a project manager, you too can grab a slice of the pie. In tandem with your digital marketing team, a project manager can assist in developing a targeted content strategy for LinkedIn, including distinguishing relevant topics, formats, and posting frequency, with the end goal being to maximize impact.
Targeting your content to the right people
LinkedIn has over 850 million members in more than 200 countries and territories. For those just starting out, that’s an overwhelming number. Where do you start? How do you reach your target audience? As we all know, if you’re marketing to everyone, you’re not marketing to anyone. This is another area where having a project manager proves to be useful. By collaborating with the team to segment the target audience on LinkedIn based on demographics, job titles, and industries, you are able to deliver content that is personalized and, thus, more effective. This helps you enhance the likelihood of people engaging with your ad or content, resulting in fruitful campaigns and improved return on investment.
Enhancing your business’s reputation with an engagement plan
With a project manager by your side, you can develop an engagement plan that enhances your brand’s presence and reputation. This entails outlining how the business will interact with its LinkedIn audience through comments, likes, shares, and responses to messages. An article published in Forbes reveals that companies that have formal customer engagement initiatives outperform those that don’t. More specifically, customers who are messaged versus those who aren’t are 7.2 times more likely to make purchases and are also retained three times longer than customers who aren’t receiving messages. In terms of revenue goals, 56% of the brands that excelled in an engagement strategy exceeded revenue, versus just 19% that fell short. You, too, can reap the same benefits with the right project manager.
Leverage performance analytics to drive decisions for continuous improvement
In order to properly assess the success of your campaigns, identify trends, and make data-driven modifications, it’s imperative that you regularly review LinkedIn Analytics and other relevant metrics. It will be easier to do this with a dedicated project manager, especially if you run multiple concurrent marketing projects. For instance, brands whose ads were seen on LinkedIn experienced an average of 10% to 15% lift in short-term ad performance. With the help of a project manager, these stats can be turned into an opportunity to improve. Ultimately, an effective performance analysis process leads to a superior product or service that can iterate, adapt, move, and evolve to match your customers’ needs and boost their overall satisfaction.
If you’re feeling overwhelmed with the need to keep up with all the marketing channels available to you, it’s time to hunt for a project manager who can fulfill your business’s needs and supercharge your LinkedIn marketing. It’s worth recruiting someone who can help you improve efficiency, collaboration, and chances of success for each marketing project. Furthermore, without a project manager, companies may miss opportunities for growth and lead to stagnation.
