All in Business
Isn't LinkedIn supposed to be a lead-generating machine? 🎰 You're putting in the time in your news feed, posting content on the regular, and trying to build your network. But, instead of attracting leads eager to talk with you about your business and services... ...you're getting pitch-slapped by salespeople or consultants trying to sell you their "latest-and-greatest" automation tool or appointment setting service!
Your mindset determines your direction. When mindset is your ally, you somehow surpass those goals you set to achieve. But mindsets can also spark confusion or paralyze those action-taking muscles. As an expert, your intention is to help your ideal customers, team members or followers get from A to B as efficiently as possible. And if your people are on LinkedIn, this means you must learn how to use LinkedIn "like an expert" to reach them.
Opportunities to attract. Sales funnels to fill. Career evolutions to pursue. What's the one thing they have in common? They all start with your LinkedIn profile. 🎯 No matter what your professional goals are for this next year, they all somehow tie back to your LinkedIn profile.
"Oh shiny!" That latest and greatest marketing strategy or sales tactic MUST be the reason I am not seeing the results I want for my business. When we continue to leapfrog from this marketing tactic to that social platform to yet another social selling approach, we make absolutely NO progress.
Do experts actually NEED a complex marketing plan for LinkedIn? You may be surprised to discover how LITTLE you can get away with and actually generate business results. It's easy to feel overwhelmed thinking we need to become a content machine to succeed on LinkedIn, like those influencers who claim to post twice a day. 😱
Metrics, data, analytics - oh my! Knowing your numbers on LinkedIn can feel pretty darn complicated. 🤯 Before investing your time and resources, it's important to figure out exactly what your return on investment should be.
If you’re struggling with what to say to that perfect-fit client, that’s a GOOD thing! 🙈 The easy way out is to just adopt the tactics of the salesy, pushy, aggressive sales types on LinkedIn.
Are your customers active and reachable on LinkedIn? 🧐 Too many people waste time on other social media channels when their ideal clients and customers are actually on LinkedIn!
Are you still collecting LinkedIn connections? Too many of us feel the pressure to add MORE people to our networks, in exchange for having real conversations with the people who matter most.
Which hashtags should you use on LinkedIn? 🤔 How many hashtags are too many? Should you create your own hashtag to build thought leadership? Do hashtags work the same on LinkedIn as other channels?
Curious about how to build a business that runs FOR you? 🤔 With all the buzz around how to scale your business during challenging times, many business leaders are challenged with new levels of uncertainty.
Crafting a LinkedIn connection message that actually leads to a conversation is not that hard once you discover an approach that works. But what is working now? 🤔
