Filling a pipeline is more about quality than it is about quantity. It's all too common for business owners to think that "everyone is a fit for my product or service," when that's really not the case.
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What is a Sales Pipeline
Ever heard the term “pipeline” and wondered what it meant? Every business owner has a pipeline, which is what they fill with potential customers. If there’s nobody in the pipeline, there is no business, no revenue, no money.