3 Hidden Gems to Boost Your LinkedIn Profile
Are you making the most of LinkedIn’s hidden features? Chances are, there are a few tools right at your fingertips that you’re not using—but should be!
Join me as we talk about simple ways to take your profile, engagement, and strategy to the next level. Whether you’re building your personal brand, growing your network, or looking to stand out, these tips will help you get there faster.
Here’s what we’ll cover:
✨ The overlooked profile feature that acts as your digital highlight reel
✨ How analytics can unlock your LinkedIn potential
✨ A little-known score that measures your LinkedIn influence
Don’t miss this opportunity to level up your LinkedIn game for 2025! Bring your questions, grab a coffee, and let’s uncover these hidden gems together.
Why LinkedIn’s Hidden Gems Matter
LinkedIn claims to have over one billion users in 200 countries, and you’re likely one of them if you’re watching this video. Most of us stick to the basics: posts, profiles, and the occasional comment. What if I told you there are some features hiding in plain sight that could give you a competitive edge?
These tools aren’t just for power users—they’re for anyone who wants to elevate their LinkedIn game, whether you’re building a personal brand, growing a business, or looking for your next big opportunity.
Today, I’ll share some overlooked features and show you how they can help you stand out. Think of these as the LinkedIn “hacks” that can make a real difference in how you connect, engage, and build visibility.
Fear of Missing Out on LinkedIn’s Hidden Gems
Let’s talk about a common mistake: not making the most of LinkedIn's best features. Most users stick to the basics—updating their profile, posting occasionally, and reacting to other people’s content. And while those are great starting points, they only scratch the surface.
Here’s the issue: When you don’t take advantage of LinkedIn’s hidden gems, you’re leaving opportunities on the table—opportunities to stand out, build credibility, and connect meaningfully with the right audience.
For example:
You don’t use the Featured Section, so viewers miss out on your best work.
You skip LinkedIn Analytics, so you don’t know which of your efforts are working or how to refine them.
You overlook LinkedIn SSI score, missing a chance to measure how you’re doing on LinkedIn overall.
The result? You blend into the crowd instead of standing out, and your LinkedIn presence doesn’t work as hard as it could for you.
A New Way to Think About LinkedIn’s Features
Every LinkedIn feature is a tool to tell your story more effectively.
Instead of viewing these features as optional extras, think of them as essential components of your personal or professional brand strategy.
The Featured Section isn’t just a space on your profile—it’s your elevator pitch, visualized.
LinkedIn Analytics isn’t just numbers—it’s your guide to understanding your audience and creating content that resonates.
LinkedIn Events aren’t just webinars—they’re community-building opportunities that deepen relationships.
When you embrace these tools, you start to see LinkedIn not as just a platform but as an ecosystem of possibilities—each feature helping you connect with the right people, at the right time, in the right way.
LinkedIn is your digital advantage.
Every hidden gem is a chance to position yourself uniquely, whether it’s for a job opportunity, business growth, or building a personal brand. The key is to explore, experiment, and believe that LinkedIn has more to offer than meets the eye.
What do you think about adding this section? Should I fine-tune the tone or expand on any specific example?
Hidden Gem #1: The Power of the Featured Section
Let’s start with one of my personal favorites: the Featured Section.
What it is: This section, located near the top of your profile, is prime real estate. It’s where you can showcase standout posts, articles, links, or media files. Think of it as your personal highlight reel.
How to use it: Curate content that showcases your expertise—maybe it’s a high-performing LinkedIn post, a media feature, or a link to your portfolio. Keep it fresh: Rotate content based on what’s relevant to your current goals. For example, if you’re promoting a webinar or product, feature that front and center.
Why it matters: People often skim profiles. The Featured Section grabs attention and gives viewers a snapshot of your best work without scrolling through everything else.
Action Step: Add one piece of content to your Featured Section today. Think about what represents you best or what you want to highlight right now.
Hidden Gem #2: Analytics – Your Roadmap to LinkedIn Success
What it is: LinkedIn Analytics isn’t just a data dashboard—it’s your personal roadmap to understanding what’s working and where you can improve. Whether it’s your profile views, post performance, or audience demographics, these insights can help you make more strategic decisions about your LinkedIn presence.
Why it matters: Analytics give you a backstage pass to your LinkedIn performance. It’s not just about posting more—it’s about posting smarter. By leveraging these insights, you can refine your strategy, grow your audience, and position yourself as a trusted voice in your industry.
Action Step: Spend 15 minutes this week exploring your profile and content analytics. Ask yourself:
Who’s engaging with my content?
What’s working well, and how can I do more of it?
What adjustments can I make to better reach my target audience?
Take one insight and use it to guide your next LinkedIn post or profile update.
Hidden Gem #3: The Social Selling Index (SSI) – Your LinkedIn Success Score
What it is: LinkedIn’s Social Selling Index (SSI) is a little-known metric that evaluates how effectively you’re leveraging LinkedIn to build your professional brand, engage with your network, and create meaningful connections. It’s like a health check for your LinkedIn activity, giving you actionable insights to improve your presence.
How it works: The SSI score is broken into four categories, each rated on a scale of 0-25:
Establishing Your Professional Brand: Focus on creating a complete, optimized profile and sharing valuable content.
Finding the Right People: Expand your network strategically by connecting with people relevant to your goals.
Engaging with Insights: Stay active by interacting with posts, articles, and updates that resonate with your audience.
Building Relationships: Cultivate trust with your network through authentic, consistent engagement.
Your total SSI score is a number out of 100.
Why it matters: A higher SSI score indicates you’re effectively using LinkedIn to create influence, build relationships, and position yourself as a thought leader. LinkedIn claims that professionals with a higher SSI score see better results, whether it’s in personal branding, lead generation, or finding career opportunities.
How to use it:
Check Your Score: Go to your SSI score page (you’ll need to be logged in).
Identify Your Weak Spots: Review your scores for each category and focus on improving the lowest ones.
Track Your Progress: Check your SSI monthly to see how your actions impact your score.
Action Step: Visit your SSI score today. Pick one area to improve, whether it’s sharing a thought-provoking post, reaching out to a new connection, or updating your profile. Set a goal to raise your score by at least 5 points over the next month.
If you’re up for it, let me know which feature you’re going to explore next or how one of these features is working for you now.
I’m currently revamping my LinkedIn resources to make sure they’re packed with the most up-to-date tips. If you’d like to stay in the loop and get notified when they’re ready, head over to my website and join my email list: http://www.mindiramsey.com.
And if you have questions or want me to dive deeper into any of these features, drop me a message or leave a comment. See you next week for more Mondays with Mindi! Until then, keep exploring, keep connecting, and make LinkedIn work for you.
